Traffic Incidents: Data Insights

Data Visualizations That Tell Stories

INSIGHTS

We build data visualizations that tell stories and reveal patterns

PRODUCT

A suite of 12 interactive data visualizations about traffic accidents

  • Accident trends revealed in innovative, impactful visualizations
  • High level as well as detailed accident data that make for interesting stories
  • Filter and segment by severity, vehicle types, weather, date, and contributing factors
  • Share results in social media and embed the map in other websites
  • New and improved visualizations added every month

BENEFITS

A genuine unique selling point, and effective marketing tool

  • Attracts links and citations for local SEO
  • Media friendly and great basis for interviews
  • Generates goodwill by providing a public resource for safer streets
  • Constantly updated with new data providing a constant source of fresh ‘evergreen’ content for marketing
  • Brand with your name and logo for local brand awareness
  • A genuine differentiator!

DATA ANALYSIS

Make the most of the traffic incidents databases, performing constant data analysis looking for trends and data gems.

We compile and format all raw data from DOT’s and other official sources.

Each individual accident is categorized and matched to a grid reference which allows us to create extremely specific data sets. We constantly monitor trends and analyze the data to provide clients with compelling data stories.

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FEATURES

What makes this product awesome

EASY INSTALL

Available as a WordPress plug-in and can be displayed in any page by using an embed code

EXCLUSIVE

Provided on an exclusive basis in each metro area for 1 year, with first option for renewal

INTUITIVE

Intuitive, compelling, fast and a perfect viewing experience on any device

UPDATES

Accident data is frequently updated, and map design improvements are provided free

OUR SERVICE

We’re with you every step of the way

DATA SOURCING

We source, clean and format all the data from different official or private sources

TRANSFORMATION

We provide you with a plugin for your website, and keep it updated for you

IMPLEMENTATION

We provide your marketing team with content ideas and ‘storylets’ every month

SUPPORT

We are always available for technical support and to collaborate on marketing ideas

A CASE STUDY

Houston Incident Map, made for Attorney Stewart J. Guss.

THE CLIENT

The original prototype was created for this prominent Houston Personal Injury Law Firm who shared our vision to create unique, innovative and highly effective local marketing concepts that drive measurable results and reduce the reliance on paid advertising.

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Pageviews

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New links

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Newspaper links

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TV interview

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